Logos Around Us

Logos often symbolize and distinguish a brand with catchy images, texts, fonts, and shapes, making a brand easily recognizable and memorable. Many people would be familiar with brands such as Apple, Disney, Netflix, or Starbucks. When you think of those brands, I assume that the first thing you will imagine would be the logos of the brands. As a logo of a company could be the face of the brand, it is meaningful and symbolizes their business. 

Some stories behind how some memorable brand logos were created:  

Nike – Nike, one of the most iconic sports brands, uses a symbol-only logo which now is noticeable around the world. In 1971, graphic designer Carolyn Davidson designed the Nike logo, drawing inspiration from the Greek goddess Nike who was known for her speed and strength. She was inspired by Nike's wings, which gave her the idea of the Swoosh logo. The Swoosh, a symbol-only logo, also made it easy to embed or embroider onto Nike sportswear. 

Pringles – The Pringles logo represents fun and joy with the friendly image of Mr. Pringle. With a rounded face and mustache, it also illustrates the shape of pringles chips. Julius Pringle, the mascot, was named in honor of Julius Pepper, who was a famous American football player. Also, the name, ‘Pringles’ was picked out of the telephone directory after Julius saw “Pringle Avenue” in Finney-town, Ohio.  

Google – Google is the world’s most popular search engine with a simple, but eye-catching, logo. The Google logo was created by Ruth Kedar in 1998 featuring the 3 primary colors and green, for the letter L, emphasizing the company does not follow the rules. The blue represents trust, reliability, and security as part of Google. Moving on, red symbolizes urgency, passion, and excitement. Finally, Yellow emphasizes the creativity, happiness, and cheerfulness of Google. While green creates an image of environmental conscience and growth.  

Apple – The Apple logo is famous for its engaging, minimalistic, flat design. There are some possible theories regarding the creation of the Apple logo. Firstly, the designer, Rob Janoff, said the apple is bitten to make sure that it differs from a cherry tomato, and it is easier to remember. Secondly, the apple could be linked to where Eve took a bite of a forbidden fruit in the Garden of Eden, alluding to temptation, suggesting that using Apple’s products will make your experience or life better. Also, they may have gotten the idea from the fact that Steve Jobs loves fruit.  

McDonald’s –The golden arch of McDonald’s is recognizable from a distance. Designed by Jim Schindler, the golden arches are reminiscent of two French fries bent into the letter “M.” The capital “M” advertises their popular menu to viewers. In addition, the logo has a warm color palette welcoming the customers in a more friendly way that delivers care and love.